The didn’t-I-tell-you-so Ego is oozing, despite the disinterest: MobileCom is rebranding.

My speculation months back was well-placed, MobileCom is going ahead with it’s rebranding to become yet another Orange under the France Telecom cluster.

It’ll be interesting to see how they’ll tackle the issue of it’s already axiom-ed misunderstanding that Orange is an Israeli company! from the press release, the new CEO bluntly referred to this explicitly…

Not a very smart move in my book! It’s like looking gay-ish while everyone thinking that you are & you plead otherwise by chanting “I’m not gay”… NO, you go and find yourself a girlfriend or something! (The metaphor fell short of correlacting the girlfriend bit)

This will surely catalyze the dynamics of the telecom sector in Jordan, though it’s about time we see truly novel new services being introduced, not merely new ways to get ring-tones and premium SMS! We want wireless broadband for starters…

The full news item from Al-Ghad:

http://www.alghad.jo/?news=87356